Zilch’s AWS Partner Expansion | FinTech Magazine

Zilch, the world’s first ad-subsidised payments network (ASPN), has extended its collaboration with leading cloud provider Amazon Web Services (AWS) to accelerate the rollout of artificial intelligence (AI) and machine learning (ML) innovations across its proposition. 

The announcement comes as AWS’ AWS Partner Network (APN) has added Visa to its ecosystem, streamlining access to Visa’s cloud-native fintech, financial institution and enterprise clients.

Per Zilch’s expanded partnership, it will continue to use AWS’ AI and ML services to transform how the company serves its customers and supports merchants in the future.

This includes the Amazon SageMaker service, a program for building, training and deploying ML models at scale, as well as Amazon Bedrock, AWS’ service for making high-performance foundation models from leading AI startups through a single API. 

This will enable Zilch to make quicker and more precise decisions based on data modelling and patterns, continuing to shorten development times and allowing it to double the amount of data in its models while halving build time. 

Zilch: Expanding a partnership with AWS

As an ASPN, Zilch combines payments and advertising to provide customers with flexible payment solutions for online and in-store transactions, as part of its mission to eliminate consumer credit. 

Operating a unique buy now, pay later (BNPL) model – a trend continuing to rise among consumers – Zilch has thousands of stores signed up for its services, enabling consumers to make payments over six weeks with no interest and get sign-up approval with the fintech’s affordability limits. 

Indeed, Zilch can issue affordability limits thanks to having its AI engine trained on lending data from its nearly 4 million customers. It can also use AI for fraud detection and understanding buyer intent – with models in place for tracking popular retailers and consumer demand trends. 

These capabilities are all supported by AWS’ suite of AI and ML services. Now, as an existing partner, Zilch says it is best positioned to continue leveraging AWS’ services thanks to the large volume of high-quality data held within its data lake, which is already built on AWS.

Tricia Troth, Head of Startups, UK and Ireland, at AWS, says: “We’re delighted that Zilch has selected AWS to bring the transformative potential of AI and generative AI to consumer lending. 

“With Amazon SageMaker and Amazon Bedrock, Zilch is able to deliver more accurate and  faster lending decisions, and expand its offer to more consumers across the UK and into new geographies and markets.”