Zoho Unveils Industry-First Capabilities with CRM for Everyone • Okay.ng

Zoho Corporation, a leading global technology company, has announced early access to Zoho CRM for Everyone, a groundbreaking set of capabilities aimed at democratizing CRM across all teams involved in customer operations.

The announcement also includes significant enhancements for professional developers and app development teams with early access to new services within Catalyst, Zoho’s pro-code full-stack development platform, and the general availability of Zoho Apptics, an advanced application analytics solution.

“Businesses are looking for unified solutions that help them optimize for value, maximize their competitive advantages, and tap into new market opportunities amid tough economic conditions,” said Kehinde Ogundare, Country Head, Zoho Nigeria. “At Zoho, we’re focused on continuously deepening our current offerings and expanding others to serve business needs. Zoho CRM for Everyone, for instance, is the first true democratization of the CRM paradigm and helps unify all customer operations teams onto the CRM to deliver better customer experiences. Likewise, the upgraded Catalyst and the privacy-focused Apptics solution work hand-in-hand to deliver an unmatched developer experience from concept to code, and deployment to analytics.”

Zoho CRM for Everyone

Zoho CRM, one of the top-selling products in Nigeria, recorded a 60% YoY growth in 2023 in the country. Zoho CRM for Everyone allows sales teams, the primary custodians of customer relationships, to communicate and coordinate with other customer-facing teams from a single platform—the CRM application—instead of holding fragmented discussions. This integration enables account managers to involve solutions engineers for product demonstrations, marketers to perform win-loss analysis, and community specialists to manage advocacy engagements like case studies.

Besides opening up CRM access cross-functionally, Zoho CRM for Everyone empowers every team to manage their own workflows autonomously within the corporate IT framework. These new capabilities aim to improve visibility for every stakeholder in the customer journey, mitigate gaps in coordination, reduce turnaround time, and enhance the quality of the customer experience.

To make CRM for Everyone possible, Zoho CRM has introduced:

• Team Modules and Requesters: Business teams can create their own team-level data modules, governed by IT teams. Requesters is a new user profile that allows a team member to raise and track requests for colleagues in different teams.
• Refreshed User Experience: The interface of Zoho CRM has been redesigned for better usability across roles and functions, with major strides in accessibility covering areas like vision, motor activity, and interactions.

New Custom App Development Capabilities in Catalyst

Building custom solutions with disparate tools has consistently frustrated developers. Catalyst unifies pro-code development efforts and streamlines the entire lifecycle by abstracting complexities, providing pre-built components, and offering a comprehensive suite of developer tools.

Catalyst’s newest offerings, available under early access, expand on developer logic, design, and delivery:

• Signals: Routes events from sources like Zoho services, third-party sources, or custom applications to handlers using topics and subscriptions.
• NoSQL Database: Supports storing structured, semi-structured, and unstructured data, scaling dynamically with high performance.
• Slate: A fully managed frontend platform that allows developers to build highly customized interfaces leveraging frameworks such as React.js, Next.js, and Sveltekit.
• CI/CD Pipeline: Automates tests and builds for continuous delivery pipelines, streamlining development workflows for faster time-to-market.

Catalyst integrates seamlessly with the Zoho ecosystem and third-party applications, empowering developers to leverage existing infrastructure and data sources. The platform features a transparent and cost-effective pricing model, eliminating hidden fees and offering predictable, scalable pricing.

Privacy-Friendly Application Analytics with Zoho Apptics

Zoho Apptics provides an extensive digital analytics platform designed for every stakeholder involved in application development and management. The solution consolidates analytics across app usage, performance, user engagement, and growth metrics into a centralized console, synthesizing data into actionable insights presented visually in dashboards and reports.

This unified view enables organizations to make informed decisions, optimize app experiences, drive user engagement, and fuel sustainable growth throughout the application lifecycle. Apptics supports multi-platform analytics, covering Android, iOS, macOS, tvOS, watchOS, iPadOS, Windows, React Native, Flutter, and Unity, with web analytics capabilities coming soon.

Apptics also features unique capabilities like prompting Android and iOS users for app ratings and updates directly from the console. Integrated app store reviews management streamlines the analysis of user sentiment. Zoho Apptics prioritizes data privacy and security, exceeding industry best practices and regulatory compliance standards, ensuring user information is protected through encryption and access controls.